Sponsorship

Committed to the long-term development of the communities in which we operate, Standard Chartered sponsors a wide range of inspirational people, projects and events.

Liverpool FC

Kicking off our sponsorship of Liverpool Football Club
Our four year sponsorship of Liverpool Football Club starts on 1 July 2010. The partnership will build global brand awareness and provide compelling promotional opportunities to help build our business and create commercial opportunities for Liverpool FC.

So what happens from 1 July?
You’ll see our name on Liverpool’s first team shirts, on advertising boards inside Anfield, at the Melwood training ground and Academy, as well as across all the Club’s media. This will help increase our brand awareness across all regions.

We will also have access to management and players, past and present, as well as a host of unique experiences that will be used to give customers and clients around the world better access to the club.

Peter Sands, Group Chief Executive of Standard Chartered PLC, said: “Today marks the start of an exciting step in the long history of Standard Chartered. Never before have we embarked on a global sponsorship of this scale and we look forward to working with Liverpool FC on a range of activities that will be mutually beneficial. Football is the world’s most popular sport and Liverpool FC has a long tradition of success. We are eagerly looking forward to the new season“.

Key facts about Liverpool Football Club
Founded in 1892, Liverpool are England's most successful club, having won a record 18 League titles, seven FA Cups, seven League Cups, five European Cups and the UEFA Cup on three occasions. Liverpool can also lay claim to 15 Charity Shield wins and three European Super Cup successes.

Learn more about LFC here.

Standard Chartered Marathons

The Standard Chartered marathons - nine races spanning four continents that give thousands of ordinary people reason to feel extraordinary. These marathons characterise the values and attitude that Standard Chartered believes in, and lives by everyday - a "can-do" attitude, a priority on strength of trust, willpower, stamina, and a determination to go the distance.

Testing individual courage while bringing together and inspiring entire communities to lead healthier lifestyles, there's really nothing quite like a Standard Chartered marathon. Between October and June, races take place in Jersey, Nairobi, Bangkok, Singapore, Dubai, Mumbai, Hong Kong, the Falkland Islands and Kuala Lumpur. Their growing popularity may be explained by the fact that they appeal to all types of runners - some people run in costume, some for charity, others to push their physical and mental limits. Whatever the reason, these runners and the thousands who come to support them experience what makes Standard Chartered marathons unique. A sense of trust between competitors and creativity amongst supporters. A determination to go the extra mile, no matter what. The marathons embody everything that Standard Chartered Bank believes in. They are truly the run for everyone.

Find out more

Inspiring individuals

At Standard Chartered, we're inspired by people who are passionate about what they believe in - and who have the courage to overcome obstacles to achieve their goals. By sponsoring these individuals, we are able to share their vision and stories with our customers and staff.

Blind athlete, Henry Wanyoike, and his running partner, Joseph Kibunja, take part in all of our marathons, speaking to thousands of people about the importance of having the courage and the right partner to pursue their dreams. They have also helped raised awareness and millions of dollars for our global community programme Seeing is Believing.

Youth sports

Standard Chartered sponsors youth rugby programmes in partnership with the Rugby Unions in Singapore and Hong Kong. The aim of the programmes is to extend participation to lower income classes, giving more than 7,000 young people in 130 local schools the opportunity to develop their skills and create new options for their future.