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2007 Annual Report and Accounts 2007 Sustainability Review

Leading the way

Standard Chartered aims to be the world’s best international bank. With 70,000 people employed in more than 50 countries, we are well positioned to achieve growth from opportunities in some of the world’s most exciting and diverse markets. We are leading the way through our:

What we stand for

Strategic Intent
To be the world's best international bank
Leading the way in Asia, Africa and the Middle East
Brand Promise
Leading by Example to be The Right Partner
Values
Trustworthy Responsive Creative International Courageous
Approach
Participation
Focusing on attractive, growing markets where we can leverage our relationships and expertise		 Competitive Positioning
Combining global capability, deep local knowledge and creativity to outperform our competitors		 Management Discipline
Continuously improving the way we work, balancing the pursuit of growth with firm control of costs and risk
Commitment to Stakeholders
Customers
Passionate about our customers' success, delighting them with the quality of our service		 Our People
Helping our people to grow, enabling individuals to make a difference and teams to win		 Communities
Trusted and caring, dedicated to making a difference		 Investors
A distinctive investment delivering outstanding performance and superior returns		 Regulators
Exemplary governance and ethics wherever we are