The Priority Banking program revolves around five main cornerstones of service – Personal, Professional, Profitable, Private and Privileged.

Personal
Your Priority Banking experience is characterized by the personalised attention you receive from your dedicated Customer Relationship Manager (CRM). You will find your CRM to be an energetic and committed professional, deeply interested in understanding the banking and investment needs of you as an individual, of your family and of your business.

Your CRM will be supported by a service team led by a dedicated Customer Service Manager (CSM), and together they will attend to you at your convenience.

Professional
All our Customer Relationship Managers (CRMs) are professionally certified and have undergone extensive training at various levels within and outside the Bank. We understand the need for using experts who can provide significant value in certain specialised areas.. Hence at Standard Chartereds’ Priority Banking, you also have access to the expertise of product specialists in the areas of investments, insurance, securities backed lending, commercial and residential mortgages, and trade services, to assist you in structuring solutions that help meet your long-term financial goals as well as immediate cash flow requirements.

Profitable
With Priority Banking, you have access to a wide product range, designed to meet your unique needs at every stage of life. We offer you best of breed products, both in personal and business banking, and in investments management.

You will enjoy preferential pricing on banking products like term deposits, loans and credit cards and charge-free banking services like free pay orders/ drafts on our branch locations, multi-city cheque books, Doorstep Banking facilitiesand more, all designed to make your relationship with the bank profitable to you.

Private
We believe that as our Priority Banking customer you should enjoy an ambience that is truly modern and comfortable while ensuring total privacy. Our exclusive Priority Banking Centres available across the country enable you to meet your Relationship Managers and other product specialists and conduct your financial transactions with total privacy and confidentiality. You can also use the services of exclusive Priority Teller Counters available at most branches in India and overseas, ensuring that you are able to conduct your transactions without wasting your precious time.

Privileged
With Priority Banking you get the experience of being a truly privileged global citizen. At Priority Banking centres across more than 22 countries, you are welcomed with the same distinctive personalised professionalism and subtle exclusivity you are accustomed to. You also become eligible for an International Priority Banking Debit Card with higher withdrawal and spending limits, zero fuel surcharge at select petrol pumps, higher reward points and giving you recognition across global Priority Banking centres with privileges like emergency cash service. Invitations to Cirque Selecte events, financial seminars, movie screenings and special offers from time to time will be a part of the Priority Banking experience.