Standard Chartered and Liverpool FC kick off sponsorship
1st July 2010, London -The sponsorship agreement between Standard Chartered and Liverpool FC will commence on July 1st 2010. The four year partnership is designed to build global brand awareness and provide compelling promotional opportunities that will help build Standard Chartered's business and create commercial opportunities for Liverpool FC.
As part of the agreement, the Bank's name will feature on the Club's iconic team shirts, on training wear, inside Anfield, at the Academy and Melwood, as well as across all Club media. Based on the global popularity of Liverpool FC the cumulative impact of branding opportunities will deliver a significant uplift in brand awareness across all regions including Asia, Africa and the Middle East.
Aside from branding, Standard Chartered will have unprecedented access to management and players, past and present, as well as a host of unique experiences that will be used to give customers and clients around the world better access to the Club.
Standard Chartered intends to use the sponsorship to demonstrate its commitment to customers, clients, employees and the communities in which we operate. For example:
- The club has committed to tour in our major markets twice during the term of the contract. Standard Chartered will support these events with significant promotional activities
- Football clinics, featuring club officials and coaches, will take place across the world, starting with Kenya in August 2010. The clinics will give people a unique insight into Liverpool FC and the opportunity to experience the Club first hand
- Players, past and present, will participate in customer promotions in markets world-wide, particularly Asia, Africa and Middle East
- We will share some of the benefits of the partnership with the local communities in and around Liverpool
Peter Sands, Group Chief Executive of Standard Chartered PLC, said: 'Today marks the start of an exciting step in the long history of Standard Chartered. Never before have we embarked on a global sponsorship of this scale and we look forward to working with Liverpool FC on a range of activities that will be mutually beneficial. Football is the world's most popular sport and Liverpool FC has a long tradition of success. We are eagerly looking forward to the new season.
For further information please contact:
Haya Mashhood
Head, Corporate Affairs
Standard Chartered Bank
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Tel: +974 4248450
Fax: +974 4248111
Mobile: +974 5847178
Email: Haya.Mashhood@sc.com
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered PLC is a leading international bank, listed on the London and Hong Kong stock exchanges. It has operated for over 150 years in some of the world's most dynamic markets and earns around 90 per cent of its income and profits in Asia, Africa and the Middle East. This geographic focus and commitment to developing deep relationships with clients and customers has driven the Bank's growth in recent years.
With 1700 branches and outlets in more than 70 markets, Standard Chartered offers exciting and challenging international career opportunities for more than 75,000 staff. The bank is committed to building a sustainable business over the long term and aims for the highest standards of corporate governance, social responsibility, environmental protection and employee diversity. This heritage and these values are expressed in its brand promise, 'Here for good'.
For more information on Standard Chartered, please visit www.standardchartered.com