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Culture and values

While our external commitments are crucial in driving the use of our core competencies to meet sustainability challenges across our markets, it is our unique culture that shapes the way we perform our day to day business activities and, in doing so, creates long-term economic, social and environmental value.

At all times we aspire to achieve our five core values:

  • We are courageous
  • We are responsive
  • We are international
  • We are creative
  • We are trustworthy

Introduced in 2002, these core values provide us with a framework with which to assess and monitor the behaviour of our employees and the ability to communicate our distinctive culture to a broader range of stakeholders, prospective employees and customers.

Our culture and values have proved a source of competitive advantage for us and are a key ingredient in the emotional connection between us and our employees - and, in turn, between our employees and our customers. They encourage customers and employees to join us and to stay with us.

This year we focused on making our values even more relevant to the daily activities of our employees by strengthening those aspects that have a tangible effect on the way we do business and the service we offer our clients and customers, by concentrating on every day behaviours. An example of this is our collaborative working ethic in Wholesale Banking, which allows us to work effectively across our network and to bring innovative deals together for clients. With a significant number of new hires in Wholesale Banking this year, embedding these behaviours across the organisation has been more critical than ever.

We will continue to reinforce our culture in 2010 by providing each of our employees with guidance on how they can demonstrate these values every day in their working lives. We will strengthen our processes, organisational structures and performance measures to promote our culture. We will support new joiners and existing employees with examples of best practice and stories of their success, celebrating actions and individuals who exemplify our values.

Report tools

Annual Report and Accounts 2009