Sustainability

Sustainability

This year we maintained our commitment to building a sustainable business as a bank, simultaneously creating value for our shareholders, supporting our customers and contributing to the communities in which we live and work. This has underpinned our strategy and success for over 150 years across Asia, Africa and the Middle East; and it will be the foundation for our future.

For a bank, the crisis we have just been through means that taking sustainability seriously is no longer optional. We have to prove that our business model is sustainable. We have to demonstrate that we make a positive contribution to sustainable growth and development. We have to show that awareness of sustainability issues is deeply embedded in the way we run the business. We have taken on these challenges.

Banking is vital to restoring a vibrant global economy. Banks can be powerful contributors to economic and social progress. We believe that through building a sustainable business we can deliver, broadly, three positive outcomes: contributing to the real economy; promoting sustainable finance; and leading the way in our communities. Our commitment, to our clients and customers, to our investors, to our regulators, to other stakeholders in our markets and to our staff, is to be Here for good.

Peter Sands - Standard Chartered Group Cheif Executive
Peter Sands

Group Chief Executive

Here for good

Sample Image Standard Chartered will launch its new brand promise – Here for good – in 2010. On the back of robust and sustained performance, we will use our history, tradition, performance, and culture to significantly increase awareness and knowledge of the Bank, across our footprint and beyond, to drive business growth.

Here for good embodies all that Standard Chartered was, is and will be. It’s about our commitment to our footprint – Here for the long run: continually leading the way in Asia, Africa and the Middle East and delivering the benefit of that knowledge and experience to our customers and clients; our commitment to responsible conduct – Here for progress: consistently striving to do the right thing and maintaining a high standard of conduct; and lastly, our commitment to our customers and clients – Here for people: genuinely committing to long-term relationships with people and businesses.

Here for good will launch globally in major media and together with our sponsorship of Liverpool Football Club, we expect a robust return on investment; for many more people to know and understand how we deliver to our customers and clients; and for the brand to play an ever stronger role in delivering our strategic agenda.

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